SuCess - Supply Chain Efficiency and Sustainability zeigt die Zukunft der Logistik. Globales, effizientes und nachhaltiges Supply Chain Management bietet für Industrie und Handel ein enormes Wettbewerbspotential, das es zu erschließen gilt. Der Blog SuCess beschreibt neueste Entwicklungen und Trends im spannenden Umfeld des Supply Chain Managements und stellt Best Practices der erfolgreichsten Unternehmen vor.

SuCess - Supply Chain Efficiency and Sustainability

Freitag, 18. Mai 2012

SuCess Toolbox - Sustainable packaging by Kraft

Kraft Foods has launched an initiative to eliminate 100 million pounds of packaging materials from its products worldwide by 2015. This commitment was the driver behind delivering the YES Pack, Kraft's new sustainable flexible pouch for salad dressings to the foodservice industry. 


Sustainable packaging
The YES Pack is a stand-up pouch with dual handles, and a rigid screw cap closure that replaces the traditional rigid plastic container for salad dressings. The company states, the product is more compact than rigid jugs, and flattens when empty. That provides easier disposal and lower waste-removal costs. 

Kraft conducted a life cycle assessment, which quantified the environmental benefits of the new packaging. "After extensive data collection from our suppliers, technical modeling, and a rigorous third-party critical review of the study, we confirmed without a doubt that our new packaging design was not only better for our customers, but also in terms of environmental sustainability", Kraft stated. As of now, the YES Pack is designed only for the foodservice salad dressing portfolio - hopefully others will follow.

1 Kommentar:

  1. With regard to wording, it also has a critical influence on food packaging design. Besides the basic and required product information, companies can print distinctive words like slogans to incentive purchasing. For instance, a bag of food with its outer package boldly printed "capacity increased with same price" would be sold quite well. Don't ignore the magic of these words; it can grasp people's subtle psychological reaction to discount.

    Packager Guy

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